Monetize your TV channel's live stream
Your online stream can earn money every day. We integrate Yandex Advertising Network ads into the player, with Google coming soon, place ads where they don't annoy viewers, and report revenue by day, ad unit and product.
Ad formats that work in a live stream
- Pre-roll: a short ad before the stream starts
- Break ads: while the TV broadcast runs its commercials, online viewers see their own, triggered by the studio's DTMF cues
- Overlay banner: a small, dismissible unit at the bottom of the player
- Ads in TV series: an ad before each episode and mid-rolls at set timecodes
- Banners on website pages: a separate product, reported separately
Ads that don't annoy viewers
The golden rule: ads never delay the live stream. If there's no ad or it fails to load, the viewer goes straight to the channel with not a second of black screen. We tune ad frequency to your audience: too many ads lower both watch time and CPMs.
The best format for live TV is break ads. They fit exactly into the channel's commercial breaks and never cut into programmes. After the break, viewers return to the live stream.
Revenue you can see every day
The control panel has a revenue screen: earnings by day, by product (live, series, website) and by ad unit, plus impressions, CPM and fill rate. Data comes straight from the ad network's account, with no manual exports.
We connect ads through your Yandex Advertising Network account or help you set one up. For channels with their own ad sales, we connect Adfox: your direct campaigns run first, and the ad network fills the remaining inventory.
FAQ
How much can a live stream earn?
It depends on your audience and demand: premium video ads from major brands pay several times more than banners. We give a precise estimate after a week of test impressions on your audience.
Do we need our own Yandex Advertising Network account?
It's better to have your own, so payments go directly to the channel. If you don't have one, we'll help you register and set up ad units.
Can we sell ads to our own advertisers?
Yes. Direct campaigns run through Adfox or your own VAST tag and take priority, while the ad network fills the remaining impressions.
See also
See your channel live on our platform in one day
Tell us how you broadcast today: your signal address or a link to your stream. We'll come back with a test connection and a tour of the control panel.